Champaign County Community Coalition

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VIRTUAL: What’s in a Brand

January 12, 2023 @ 10:00 am - 11:00 am

Join us for a live webinar with marketing expert Scott Clanin!Behind every logo lies an invaluable brand that resides within the hearts and minds of customers, clients, and prospects. Why is branding important? Because people often choose products or services based on their perceived value rather than their actual value. Learn what makes a good brand and the best practices for developing your new company’s brand or rebranding an existing one.
The webinar will be approximately 45 minutes of presentation time followed by Q&A.
About the Presenter: Scott Clanin is the owner and president of Clanin Marketing, a full-service marketing and design agency based in Champaign, Illinois, and has broad experience working closely with small to medium-size businesses and non-profit organizations. Recognized by Google for helping businesses grow on the web, Scott’s vision and leadership have helped numerous businesses successfully grow and achieve their goals with strategic marketing and branding strategies. Learn more at
This webinar is sponsored by the Illinois Small Business Development Center at Champaign County EDC and presented in collaboration with Champaign County EDC, Champaign Center Partnership, Community Foundation of East Central Illinois, Economic Development Corporation of Decatur & Macon County, Launch at Champaign Public Library, New American Welcome Center, Rantoul Chamber of Commerce, University of Illinois Research Park, and Visit Champaign County.
PLEASE NOTE: this webinar will be recorded and may be shared publicly. By registering for this webinar, you understand that your questions or comments shared during the webinar will be recorded and shared in a public domain.
Start + Grow Your Business Series:

Jan 12, VIRTUAL: What’s in a Brand, 10 am
Jan 19, Get Your Business on Google, 12 pm
Jan 26, VIRTUAL: Digital Marketing Essentials, 2 pm
Jan 31, Creative Communication—with Improv!, 7 pm

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Adults | Business


January 12, 2023
10:00 am - 11:00 am